For ADHD business owners, start-up entrepreneurs & creatives
Business Coaching & Mentoring
To survive long-term in business it’s the emotional intelligence work which will carry you high above the crowd and enable you to get the best from your brain for your life, business or career. I offer a combination of coaching and mentoring for ADHD business owners, Start-Up entrepreneurs and creatives who want to make sh*t happen today!
Our work can feel like a big part of who we are — but we’re so much more than our job titles. Living with ADHD impacts not just how we perform at work, but also how we connect with others, manage emotions, and see ourselves. True success means feeling fulfilled both professionally and personally.
My coaching for business owners, executives, professionals and creatives focuses on helping you to develop greater awareness of the differences between your brain and those of neuro-typicals around you. Develop emotional intelligence through self-awareness and enjoy better working relationships and improved decision making. By finding your specific blind spots (which we all have), eliminate repetitive and unhelpful issues around organisation, procrastination, motivation and self-esteem. Our ADHD symptoms become assets rather than liabilities when we become aware of how they interact with our business and work activity.
If you’re ready for real support that understands the whole you, you’re in the right place.
Coaching
Shark-Tank coaching for creative, passionate entrepreneurs who seek out success like a hawk seeks a mouse 1000 feet below. But most hawks don’t need spectacles — and today this hawk forgot his.
Whether a Start-Up creator or decades into your business career, one thing I know about ADHD entrepreneurs is that we are as dangerous as we are brilliant!
My own 30 years of entrepreneurship in the UK, North Africa and the Middle East taught me that one can rarely rely on others — and I couldn’t entirely rely on myself either. I was very lucky…
Business ideas, business practices, strategies in business as well as in our hyperactive, impulsive, emotionally fatigued brains. Laser-focussed business coaching and mentoring (all from the viewpoint of an ADHD brain). Save yourself from outsized failures — reality check your plans, thinking and intentions.
Mentoring
There are times when we just need help to work out the best strategy to take the business forwards.
ADHD entrepreneurs and professionals benefit from regularly having another business mind to bounce ideas around with, and to get alternative views on the options available.
Business mentoring is an ideal way to get support from someone who understands, has lived through similar situations, and shares openly the highs and lows of their varied business experience.
My Method
You are unique. My method understands your past, supports your present and accompanies you into your sparkling future.
Transformation
I don’t believe in spending weeks of coaching teaching people all about the executive functions which they will never naturally have. What’s the point? This is what too many ADHD coaches do, wasting your time, energy and money. I give you a replacement for those missing executive functions. Think of it as a pair of crutches to walk with. A prosthetic limb for your brain.
In just an hour and a half over a video call, I will hand you the keys to your own set of replacement executive functions. A super simple method, developed out of desperation, 17 years before I knew I had ADHD. I spent 3 years trying to work out why I couldn’t make a digital calendar work for my brain to make myself reliable. How to stay on top of email inboxes.
I failed miserably, but I was very persistent, and I eventually cracked it through several realisations. I now had a method which replicated good executive functions and I thrived, because I could turn up, on time, with everything I needed and without any panic, stress or overwhelm. Organisationally, you will function like a non-ADHD’er (or better!) and it feels great. I show you how to make it work for you over several hours at the start of coaching, because most people with ADHD need this first.
If you want to end disorganisation and procrastination — and the terrible pain, shame and self-doubt it causes us — look no further and stop wasting time. It’s not complicated, but it needs to be taught carefully and then supported long enough to guarantee it stays for life. So simple, very powerful, beyond your dreams and far beyond mine.
Organised & In Control — the best trick you will ever learn
My tricks remove ADHD stress and overwhelm for good.
Together we will transform and enhance your productivity with my purpose-built course, the InToCalm™ Organisational Method, which focuses on boosting productivity by creating personalised systems that actually work for the way your brain functions.
This isn’t about forcing yourself into rigid structures — instead, you’ll learn practical tools to manage time, reduce overwhelm, and stay on track with greater ease. InToCalm™ approaches mental clutter and turns it into clarity, so you can follow through, finish what you start, and feel more in control of your workday and life. If you’re ready to be productive whilst feeling calm, this is for you.
Implementing Support Systems
We identify and explore the other areas in which you are struggling. Build supportive structures or ‘scaffolding’ around the most destructive facets of your ADHD brain: emotional dysregulation, relationships, communication, self-awareness, social norms, boundaries and addictions, inattention and impulsivity.
Whether you are inattentive, hyperactive/impulsive or combined-type ADHD — and whatever you want to do with your life, business, career, ambitions and projects — you are going to need to become organised. Without this, self-esteem and confidence will always struggle to regenerate. As ADHD’ers we tend to take on new things easily but then drop them a few weeks or months down the road. I work with you through procrastination, prioritisation, emotional dysregulation and the havoc our sensitivity to rejection plays with our decision making and strategic planning — to return your shrivelled self-esteem and confidence to its proper size and strength.
Build out your business ideas or transform your business practices with the help of my laser-focussed business coaching and mentoring (all from the viewpoint of an ADHD brain). Save yourself from failure by reality-checking your plans and prioritising your aspirations to reap the rewards.
My InToCalm™ Calendar & Inbox Method for ADHD’ers has transformed countless lives
- Never make another to-do list again!
- Grow back your self-esteem by ADHD mastery of the calendar and inbox.
The Hardest Part Is The First Step
Once you’ve taken that first step of booking the session below, I’ll be right by your side — supporting you to reshape your habits and systems so your executive functions start working for your business, not against it.
1:1 Strategy Session
45 min • £50.00 GBP
In this 1:1 strategy session, we’ll dive straight into your unique ADHD world to uncover practical strategies that restore your confidence and dismantle the feeling of overwhelm. Whether you’ve recently received a diagnosis, are considering an assessment, or are simply desperate to resolve specific, ongoing challenges, this call provides the immediate support and clarity you need. By the end of our time together, you will have gained a fresh perspective on how your brain works and a clear understanding of whether ongoing coaching with me is the right next step for your journey.
Buy Your Strategy Session — £50
Already paid? Schedule your session time here.
Second Step Is Easier — But Action Is Needed (beware of procrastination!)
After our first strategy call, and if we are a good fit, I will invite you to take action and make a plan with this offer that includes the InToCalm™ Organisational Method.
1:1 InToCalm™ Business Coaching Plan
£695.00 GBP
This bundle includes 6 hours of coaching delivered over four 90-minute sessions, designed specifically for ADHD entrepreneurs, professionals, creatives, and students who are ready to stop being held back. My approach is fast-paced and solution-oriented: we dive deep into the specific obstacles preventing you from achieving your goals, identifying the root cause and implementing a direct line of action to solve it. To ensure you stay grounded between our calls, you will also receive full access to the InToCalm (ITC) Organisational Method tool, which serves as the structural foundation for our work together. For those navigating a recent diagnosis, we use our initial time to process those complex feelings and smooth out the transition, drawing on my own “mixed bag” experience to give you clarity. You will be surprised at how much we can achieve and solve together when we combine these focused sessions with the practical power of the ITC method.
Ready For Deeper, Ongoing Work?
For clients who want sustained one-to-one support — the time and continuity to embed lasting change, not just start it.
12 Hours 1-2-1 Coaching
£2,700.00 GBP • remote video calls
Twelve hours of one-to-one coaching, delivered over remote video calls and scheduled around your life. We take everything from the InToCalm™ Business Coaching Plan further: working session by session on the real obstacles in your business and your week, building systems that stick, and keeping you accountable to the goals that matter. This is the option for entrepreneurs and professionals who are serious about long-term change.
Buy 12 Hours of Coaching — £2,700
Prefer to pay by invoice or in instalments? Get in touch and I’ll send a Stripe invoice.
Frequently Asked Questions
In this section, I’ve answered the most common questions about how my coaching and the InToCalm™ Method differ from traditional productivity advice. Whether you’re curious about the ‘Prosthetic’ approach or wondering if you’re ‘too far gone’ to get organised, you’ll find the answers below. If your specific question isn’t here, please don’t hesitate to reach out.
What is ADHD coaching?
ADHD coaching is a practical, action-focused partnership that helps you build systems, habits, and strategies designed specifically for how your brain works. Unlike therapy, which often explores past experiences and emotional patterns, coaching focuses on what's ahead — setting goals, overcoming daily challenges, and creating structure that actually sticks.
How is ADHD coaching different from therapy?
Therapy typically explores the 'why' — understanding your past, processing emotions, and treating mental health conditions. ADHD coaching focuses on the 'how' and 'what next' — building practical skills for time management, organisation, prioritisation, and follow-through. Many people benefit from both, and they work well alongside each other.
Who is ADHD coaching for?
Max Lawrence works primarily with ADHD entrepreneurs, business owners, and professionals who are ambitious but struggling with execution. If you have brilliant ideas but can't seem to finish projects, miss deadlines despite caring deeply about your work, or feel like you're underperforming relative to your potential, ADHD coaching can help. A formal ADHD diagnosis is not required.
What is the InToCalm Organisational Method?
InToCalm is an organisational framework developed by Max Lawrence from his own lived experience with ADHD. It replaces the executive functions that ADHD brains struggle with — planning, prioritising, time awareness, and task completion — with simple, repeatable external systems. It's designed to be radically simple because complex systems don't work for ADHD brains.
What happens in an ADHD coaching session?
Sessions are conversational and action-oriented. They begin by reviewing progress since the last session, identifying what's working and what's not, then focusing on a specific challenge or goal. Every session ends with clear, manageable next steps. Accountability between sessions helps clients stay on track. Sessions are available online via video call.
How long does ADHD coaching take to see results?
Most clients notice meaningful shifts within the first 3-4 sessions, including better time awareness, less overwhelm, and tasks actually getting completed. Deeper transformation typically happens over 3-6 months as new habits and systems become automatic.
How much does ADHD coaching cost?
Max Lawrence offers both one-off sessions and ongoing coaching packages. UK-based clients may be eligible for Access to Work funding, which can cover the cost of ADHD coaching. Contact Max for current pricing or book a free discovery call.
Is ADHD coaching available online?
Yes. All coaching sessions are conducted online via video call, meaning Max works with clients across the UK and internationally. Online coaching is ideal for ADHD clients as there's no travel friction, sessions happen in your own environment, and consistency is easier to maintain.
Do I need a formal ADHD diagnosis to get coaching?
No. While many clients have a formal diagnosis, it is not a requirement. If you identify with ADHD traits such as difficulty with focus, organisation, time management, motivation, or task completion, coaching can help regardless of whether you have been formally assessed.
What qualifications does Max Lawrence have?
Max Lawrence is a double-certified Life Coach, certified in DISC personality profiling, and trained in ADHD coaching techniques and neurodiversity with Dianne Zaccheo, an internationally recognised expert in neurological disorders. He has nearly 30 years of entrepreneurial experience across Europe, Africa, and the Middle East, adheres to the IAPC&M code of professional conduct, and has ADHD himself.