What is ADHD coaching?

ADHD coaching is a practical, action-focused partnership that helps you build systems, habits, and strategies designed specifically for how your brain works. Unlike therapy, which often explores past experiences and emotional patterns, coaching focuses on what's ahead — setting goals, overcoming daily challenges, and creating structure that actually sticks.

How is ADHD coaching different from therapy?

Therapy typically explores the 'why' — understanding your past, processing emotions, and treating mental health conditions. ADHD coaching focuses on the 'how' and 'what next' — building practical skills for time management, organisation, prioritisation, and follow-through. Many people benefit from both, and they work well alongside each other.

Who is ADHD coaching for?

Max Lawrence works primarily with ADHD entrepreneurs, business owners, and professionals who are ambitious but struggling with execution. If you have brilliant ideas but can't seem to finish projects, miss deadlines despite caring deeply about your work, or feel like you're underperforming relative to your potential, ADHD coaching can help. A formal ADHD diagnosis is not required.

What is the InToCalm Organisational Method?

InToCalm is an organisational framework developed by Max Lawrence from his own lived experience with ADHD. It replaces the executive functions that ADHD brains struggle with — planning, prioritising, time awareness, and task completion — with simple, repeatable external systems. It's designed to be radically simple because complex systems don't work for ADHD brains.

What happens in an ADHD coaching session?

Sessions are conversational and action-oriented. They begin by reviewing progress since the last session, identifying what's working and what's not, then focusing on a specific challenge or goal. Every session ends with clear, manageable next steps. Accountability between sessions helps clients stay on track. Sessions are available online via video call.

How long does ADHD coaching take to see results?

Most clients notice meaningful shifts within the first 3-4 sessions, including better time awareness, less overwhelm, and tasks actually getting completed. Deeper transformation typically happens over 3-6 months as new habits and systems become automatic.

How much does ADHD coaching cost?

Max Lawrence offers both one-off sessions and ongoing coaching packages. UK-based clients may be eligible for Access to Work funding, which can cover the cost of ADHD coaching. Contact Max for current pricing or book a free discovery call.

Is ADHD coaching available online?

Yes. All coaching sessions are conducted online via video call, meaning Max works with clients across the UK and internationally. Online coaching is ideal for ADHD clients as there's no travel friction, sessions happen in your own environment, and consistency is easier to maintain.

Do I need a formal ADHD diagnosis to get coaching?

No. While many clients have a formal diagnosis, it is not a requirement. If you identify with ADHD traits such as difficulty with focus, organisation, time management, motivation, or task completion, coaching can help regardless of whether you have been formally assessed.

What qualifications does Max Lawrence have?

Max Lawrence is a double-certified Life Coach, certified in DISC personality profiling, and trained in ADHD coaching techniques and neurodiversity with Dianne Zaccheo, an internationally recognised expert in neurological disorders. He has nearly 30 years of entrepreneurial experience across Europe, Africa, and the Middle East, adheres to the IAPC&M code of professional conduct, and has ADHD himself.

What are ADHD Executive Function Prosthetics?

They are external systems, like the InToCalm™ Method, that act as structural scaffolding for the brain, replacing missing internal planning and management functions.

What is a 'Micro-Failure' in ADHD?

Micro-failures are small daily slips like being late or forgetting a promise. Collectively, they damage reputation and shrink self-esteem from the size of a melon to the size of a raisin.

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